Language, Mode of address in a music magazine

the picture at the side was taking for a music magazine called mixmag. the language used in this photo is one of seriuos and at the same time mystery, for example the guy in the hat he looks mysterious because his eyes are covered with the hat and it is very dark, the one on the left looks serious but has a smurk at the same time this is also mysterious as well. the mode of address is serious because they are both wearing black and black is a dark and serious colour. what they are trying to get at that they are both serious and mysterious and that is the language used and also the mode of address.