Gratification theory

The social needs of a reader reading mix mag is one to go out to party and be like other people. Also the social needs of a reader is like to be the people that they are reading  for example the article about Plan B, someone who is reading that would want to be like him in terms of social needs. The sense of personal identity is finding out who the reader is by reading the mix mag magazine, also the music that they promote as well for example the pop music and many other the reader would want to listen to these types of music and a sense of belonging to a different social needs. Mix mag brings a sense of belonging to its readers by advertsising festivals so that other people can come and enjoy themselves and have a good time and meet new people who they never met before. Also they put pictures of people who like to party and have a good time, this is psychological need because they want to be with people and do something that is out of the norm. The form of entertainment that mix mag provides to its readers is by putting up different pictures of different clubs with people having a good time for example bubbles when people are clubbing then bubbles and smoke start to come out or they can have glow sticks and start dancing. This entertainment brings a sense of escaspism because they want to do things that are not normal and have fun for example as I said using the bubble machine and haveing glow sticks is it not normal and that is a psychological need because  it is not normal.